Just how good is the Mercedes-Benz A-Class?

If you live in Manchester and if you’ve been to the Trafford Shopping Centre recently, you will probably know the answer to this question. The A-Class is displayed just before the food courts, attracting lots attention with plenty of people, from all age groups posing with the vehicle.

Did we see anything like that with the previous A-Class? The answer here is no. So what has changed? In a nutshell, the new model is aimed at a younger and wider audience. The outgoing model was marketed towards an older age group. You mainly see the vehicle on school runs. It lacked style and an exciting edge; it had more of aura of sensibility. One thing’s for sure, Mercedes-Benz would have never put London Rapper Kano in one their advertising campaigns for the previous vehicle.

Don’t be fooled, the car was very successful, attracting plenty of customers. It found a gap in the market, for those who wanted a luxury run around car.

Now however, the A-Class has come on leaps and bounds. It is in fact the biggest transformation from any Mercedes vehicle ever seen, from one generation to another. Expect to see young professionals avoiding an Audi A3 and the Volkswagen Golf for the new Mercedes. The car is lower and longer, looking almost nothing like the older version.

Already 70,000 pre-orders have been taken from the Western European region. The car has been so successful that it is being considered at the company’s best ever launch of a single car, according to Dieter Zetsche, the Chairman of the Daimler Group. He would know better than most.

The A-Class has the target of bringing around prosperity for the company. Currently Mercedes are behind BMW and Audi for worldwide sales. The top two offer a wider variety of vehicles, suiting more markets. According to Zetsche, this is where Mercedes are lacking. He believes that Mercedes can catch up by 2020, becoming the world’s number one once again. If those predictions are accurate, the Mercedes-Benz A-Class is certain to play a major role.

If you want the new, it cost a fairly modest £18,945. A three door version is set to follow in the spring of 2013. Can it take over the likes the A3, Golf and 1 Series? It is a tough market but after analysing the market so far, it would appear that it has a very strong chance.

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