Mercedes-Benz sales soar in February

c-classMercedes-Benz has seen their sales soar in February in the United States. Steve Cannon, the Head of Mercedes-Benz’s operations in the United States has said that the company are building upon the momentum of January.

Last year Mercedes-Benz recorded their best ever year in the country in terms of sales but was still narrowly beaten by BMW. That may be a blessing a disguise as they seem to be taking advantage of what is a growing car market.

Building momentum

Mr Cannon stated “We’re building on January’s momentum to bring us to a record first quarter. The auto industry’s on the up and we’re ideally positioned to take advantage of the strengthening market.  With the strong product cadence we have mapped out for the year, we’ll continue bringing new buyers to Mercedes-Benz while offering an expanded palette for our existing owners.”

Mercedes C-Class helping to increase sales

February’s sales were greatly helped by the C-Class. After being released last September it has continued its wonderful streak.  Being targeted for the younger market, the new generation has a brand new design and a better performance to go with it. As usual, it was the leader selling 7,302 in the single month of February. The brand new Mercedes-Benz E-Class, which is now in its 9th generation managed to sell 4,211 in total. Behind those two was the impressive GL-Class, hitting 2,800 sales, marking an increase of 77.8 per cent when compared to February 2012. The S-Class also experiences a rise in sales, increasing by 16.4 per cent and the SL-Class increasing by 353.1 per cent compared to February last year.

The Mercedes-Benz Sprinter van was a revelation last year, with sales increasing a great deal. The van managed to sell 1,228 in February alone, marking a 48.0 per cent increase. The company’s Smart brand sold a respectable 783 vehicles, marking a 1.8 per cent increase. AMG sales reached 497. BlueTEC diesel cars finished at 1,251.

Mercedes-Benz vs the rest

Mercedes-Benz will be hoping that they can keep their momentum and take full charge of the luxury car market in the United States. They are competing extremely well against BMW at the moment and have every chance of trumping them to the top. However Mercedes have other competitors to worry about too, like Audi, Lexus and Acura, who are all growing fast.

Leave a Reply