Daimler executives will lead by example with electric and hybrid cars

Whether they want to or not, Mercedes and Daimler bosses will be forced to do the electric slide.

Daimler, parent company of Mercedes Benz, announced in a press release this week that all the top executives in their company will soon be expected to drive a plug-in hybrid or full electric car as a way to set an example to consumers and workers at the company alike. The company described their strategy in the press release as them “once again setting a new milestone on the road to zero-emission driving.”


The newly announced policy will only apply to the company’s senior levels of management, but as far as work demands go, this one is pretty hard to complain. The company have a large range of vehicles to choose from, including the new E Class 350 e, which was unveiled at the Detroit Motor Show earlier this year. As well as making this announcement, the press release also revealed the company plan to invest another 30 million Euros to expand its plug-in vehicle charging infrastructure across its offices and facilities. The company has already installed 556 charging points for managers and employees in the Stuttgart area alone.

In the press release, board member Ola Källenius is quoted as saying: “We are continuing on the path of zero-emission driving with consistency. This is why we are making electric mobility an integral part of the everyday lives of our top management to set an example and to provide a clear role model.” The top-down approach to inspiring more plug-in hybrid sales is one that the company are planning to take seriously, as they have previously committed to adding ten new plug-in hybrid models to their production line by the end of 2017.

However, the company are quick to add that they are not entirely abandoning the traditional diesel engine. Earlier this year, Mercedes unveiled their next-generation diesel engines. The new four-cylinder motor will be available for the first time in the E-Class sedan that will go on sale in March. The new diesel engines are more powerful, efficient, and compact and are designed to meet all future global emissions standards, following Volkswagen’s diesel emissions scandal that impacted on diesel sales of all makes.

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