Mercedes-Benz’s new naming scheme

Ever wondered how Mercedes-Benz comes up their model names? Their new naming scheme has been leaked over the internet with it attracting plenty of interested.

The current model naming structure

To start off with Mercedes-Benz had named their cars with a simple letter, C-Class for example. As the company expanded and become more successful, they had added another letter upon new models, the Mercedes-Benz CL for example. Naturally three letter models were founded as time went on, with the CLC and the CLS. The naming structure has received criticism. Some believe that some names of the models appearing to be misleading. There seems to be a problem with the naming structure as there is not enough room for evolution. What next? The Mercedes-Benz CLSXYZ?

The new naming structure

It is for that reason that Mercedes-Benz are planning a new route with their naming structure. It has been rumoured that the letter G will represent Sports Utility Vehicles as well as Crossover vehicles. The letter C will represent convertibles and coupes. SL will represent sports cars. However it is not as simple as that.

CLC to CLA

The Mercedes-Benz CLC name badge will not be used. As the vehicle uses MFA architecture which is used upon the Mercedes-Benz A-Class and Mercedes-Benz B-Class, it will not be an appropriate name badge. The Mercedes-Benz CLA is deemed to be a more appropriate name.

GLC to the GLA

The Mercedes-Benz GLC crossover will also contain the MFA infrastructure. It is due out in 2014 and will be marketed as the GLA for the same reasons as above.

Could there be a CLE?

So what about future coupes? According to the structure a Mercedes-Benz E-Class will be named as the CLE coupe. Could we see a CLE in the future? Would that confuse people to thinking that it has something to do with the C-Class? Technically speaking it does, with the vehicle containing a C-Class architecture within.

Other name changes may include the CL being changed to the SLC. The new generation SLS AMG, which will be downscaled as part of Mercedes-Benz’s new strategy, could take up the SLC or SLR badge.

There are still plenty of question marks regarding the Sports Utility Vehicle segment of the company. It has been rumoured that the GLK could be named the Mercedes-Benz GLC, considering that the car shares the same platform as the Mercedes-Benz C-Class.

 

 

Leave a Reply