Mercedes-Benz aim to sell 2.7 million annually in North America by 2020
Mercedes-Benz is sending clear signals to BMW and Audi, their luxury car manufacturer rivals. The second largest premium car maker in the world hopes to be selling 2.7 million vehicles across the North America by 2020. Profit margins are expected to reach 10 % according to Mercedes-Benz.
High sales all round
All three German companies’s reported record highs last year in terms of sales over North America. BMW managed to win the contest of total sales overall after a very tight battle. Competing with Mercedes-Benz who ended up in second place, neither company released their sales figures before the end of the year. Audi saw the largest growth statistics.
Mercedes-Benz number one
Mercedes-Benz is now looking to become the number luxury brand in the world. They will have major competition from the likes of their German rivals.
Dieter Zetsche – Number two isn’t good enough
Dieter Zetsche, the Chief Executive has said that nothing other than number 1 will be good enough for the company. He said “We can’t be content to be in a solid second or even third place. We are Daimler – we should be far ahead of the pack if it requires something we don’t have, we’ll identify and develop it some of our competitors are now growing faster and more profitably than we are. Granted, those are just snapshots in time and should not be overestimated. After all, many of our best new products are yet to come.”
New products could include a brand new Mercedes-Benz A Class and B-Class both adopting a small front wheel drive platform. A new sedan has also been rumoured to be released.
Mercedes-Benz will invest over $2 billion in it’s Tuscaloosa, Alabama plant. This type of investment is needed if production levels are to increase and if the company is to eventually increase sales figures. The Mercedes-Benz M-Class is currently produced within the country. Expansion plans may see the brand new C-Class as well the R and GL Class being produced in North America.
Mercedes-Benz may yet even build a new factory in the United States or even Mexico, according to automotive reports.