Mercedes release X-Class pickup truck

Mercedes-release-X-Class-pickup-truckLast Tuesday, we were given our first glimpse of Mercedes forthcoming X-Class Concept – a vehicle that will apparently be the world’s first “premium” pickup truck.

Unveiled at a ceremony in Stockholm, the X-Class is Mercedes first foray into the most competitive, territorial, and lucrative section of the automotive market.

“With the Mercedes-Benz pickup, we will close one of the last gaps in our portfolio,” Dieter Zetsche, Daimler chairman and head of Mercedes-Benz cars, said in a statement. “Our target: We want to offer customers vehicles matching their specific needs. The X-Class will set new standards in a growing segment.”

In the US, the midsize pickup category, in which the X-Class would feature, is growing by in excess of 20% a year. It is also a dominant market in Argentina, Australia, and Brazil.

At the current time, Mercedes has no plans to release the X-Class in the States, when it begins production late 2017. This could be a shrewd move however, as the US pickup market is bossed by the Detroit Three.

Alternatively, Mercedes will offer the X-Class in Europe, Latin America, South America, and Africa. Pricing is as yet undisclosed.

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