star

The history of the Mercedes-Benz star

The Mercedes-Benz star was first trademarked in 1925, just ahead of the merger between DMG (Daimler) and Benz & Cie, which took place the following year creating the brand we know today. The three points of the star were meant to symbolise the use of Daimler engines on land, sea and in the air. The(…)

The story of the Mercedes-Benz star

The Mercedes star that sits atop its vehicles throughout the world is a true brand icon. Instantly recognisable, steeped in history and a true marker to the quality, reliability and comfort associated with this innovative company over the years. All of us are familiar with the logo, but what’s the story behind the design. How(…)