Best ever month for Mercedes-Benz
Mercedes-Benz reported their best ever monthly sales for March 2012. This in effect makes the first quarter the best ever for the company. In the majority of car markets Mercedes-Benz have increased their market share.
Since the start of the year, each month has seen a record being achieved. March alone saw sales rise 11 per cent, equating to total sales of 131,334. Since the beginning of 2012, the company have sold 313,902 cars which itself represents an increase of 11.9 per cent.
All Daimler brands combined
Mercedes-Benz, Smart and Maybach sales combined equal 340,877 during the first quarter, which is up by 11.6 per cent. March alone saw sales of 142,278.
2012 to be a record breaking year
The Executive Vice President of Mercedes-Benz, Dr Joachim said that a new sales record can be achieved this year. He also mentioned how important the new B-Class would be “Following up on our record sales last year, we are also off to a highly successful start in 2012. To date we have recorded a new sales record in every month of this year and with 313,902 Mercedes-Benz passenger cars sold, we have set a new high for the first quarter. March was even the strongest sales month of the company’s history. Besides our excellent start to the year it is especially the great customer response on the new models which makes me very confident that we will achieve our goal to post a new sales record in 2012. With the start of production of the new B-Class in Kecskemét last week, we will have even more vehicles available to better meet the high demand.”
He went on praise the performance of the companies SUV vehicles. He also expects the new generation M-Class to drive sales even higher this year and give Mercedes-Benz a larger stake hold in that particular market.
Mercedes-Benz is providing stiff competition in the United States for BMW as well as Canada and Mexico. Sales increased in North America by 15.3 per cent which totals 61,513 units. The pattern for 2012 so far indicates that Mercedes-Benz could knock BMW off their pedestal this year in the United States, which is the world’s largest luxury car market.
Mercedes-Benz appears to catching up to Audi in China. Sales increased by 19.25 per cent in terms of first quarter sales compared to 2011.