Mercedes-Benz India grows by 30%
In what is a great piece of news for the company, they are steadily helping the luxury car market break through into the Indian market.
Altogether 7,430 cars were sold between January and December of last year. This eclipses the 2010 period of 5,819. Although their reported target of 10,000 was not met, their growth rate shows great progress in what is a very difficult car market to crack.
The ever popular Mercedes-Benz C-Class and Mercedes-Benz E-Class were the main catalysts for the company’s overall success last year. The SUV market also saw a higher demand and helped Mercedes-Benz India secure a decent amount of customers. In particular the M Class and the GL-Class had high sales figures.
The sport range also had its fair share of sales with the Mercedes-Benz SLK 350, Mercedes-Benz E-Class Cabriolet and the Mercedes-Benz SLS AMG being priced fairly.
Peter Honegg – Great Marketing
Peter Honegg, the Managing Director & CEO of Mercedes-Benz India said that the company’s strong marketing campaign helped target a variety of markets. He said “Mercedes-Benz India’s varied product portfolio along with its first-of-its kind initiatives like the Star Lounge, Star Lease, Performance Driving Academy, collaboration with Fashion and Art has significantly helped to reach out to newer and varied segment of customers. Our Network reach to over 29 cities and 61 touchpoints backed up by a third year warranty makes us the only luxury car manufacturer to reach out to all our customers”
He continued by giving us an insight as to what to expect from Mercedes-Benz India in the future. “Mercedes-Benz India’s growth will continue to soar in the coming years as we are seriously committed to the Indian market and to our discerning customers, by ways of additional investment in our state-of-the-art plant, introduction of new and exciting products and also our efforts to reach out to customers in newer markets through expanded network.”
Even better in 2012
Debashis Mitra, Marketing & Sales Director of Mercedes-Benz India said that the reasoning behind their success is due to the fact that they deliver on performance and luxury. He said “The strong growth is a testimony of the fact that we provide rich value to our customers and don’t believe in decontenting cars. Consumers who have arrived in life and are putting their hard earned money for the brand, expects no compromise on Performance and Luxury. We will continue our efforts to excite our customers with newer exciting product offerings and more avant-garde initiatives in 2012”
If Mercedes-Benz India continue like this then they can expect to smash their 10,000 target which was originally set this year.