The Mercedes-Benz C-Class line up to grow steadily in America
10% of Mercedes-Benz cars will be the 2012 C-Class Coupe according to the German company. Whereas the figure may seem quite low, the company have stated that they are targeting a steady long term growth.
Bernie Glaser, General Manager for Mercedes-Benz USA said that the new C-Class Coupe is not for the conventional sedan fans. He was quoted to have said “If you’re buying a coupe or a sedan, it’s a different buyer”.
A host of improvements
The Mercedes-Benz C-Class has seven different types of model in the USA. Bernie Glaser believes that the company as a whole is set for glorious long term growth. The new 2012 C models will contain coupe and sedan versions of the C250, the C350 and the C63 AMG. The C300 has been one of the most rejuvenated vehicles from the company and is being pushed out a year earlier than expected, thanks to the renovation of its main rival, the BMW 3 Series. Glaser indicated that the redesign of the whole C-Class series came as a great challenge for the companies engineers. He said “When we give our engineers a chance to redesign, they take it seriously,”
1,500 new features in the cabin
The car’s interior is as luxurious as always. There were around 1,500 new features within, making the range one of the most desirable on the market.
As standard, every model will have a 14.7cm colour display monitor from where they able to access the car’s entertainment, car statistics or operate different features within the car. There is an internal hard-drive for music, videos, CD/DVD player with an intelligent satellite navigation system. This updates itself with real time weather and traffic reports.
The prices for the C250 sedan will start from $35,675 with the AMG costing $59,805. The C250 Coupe will cost $62,305 whereas the AMG will cost £62,305.
Can the Mercedes-Benz C-Class really do that well in America? From the sounds of the revamps and changes, the company would certainly be expecting it too. As we know on this side of the Atlantic, the Mercedes-Benz C-Class is a tremendous car, even before the improvements stated above. Can it out do the BMW 3 Series and succeed in the USA ? Only time will tell as the company are executing a long term strategy with their future success over in America.