The new showroom app from Mercedes-Benz
Mercedes-Benz have for the first time revealed their new Apple iPad app. It will act in a similar fashion as a normal brochure but be a more of an interactive brochure that offers an innovative type of experience.
Now users are able to experience the Mercedes-Benz C-Class Coupe in a way that they haven’t before.
Keeping up with technology
Mercedes-Benz are keeping up with technology, allowing customers to engage with products in unique ways compared to other car manufacturers. Using the app, users can view various elements of the car’s performance, design and technology. There is a great deal of content to go with the app too. Prices of the vehicle are also included.
Rather than just being an app that provides information, the Apple iPad app will also entertain you at the same time.
David George, who is the Marketing Director at Mercedes-Benz has stated that online media experiences are the way forward and a wonderful method of showcasing the Mercedes-Benz C-Class Coupe. His exact words were “We live in a culture that’s almost always on-line, and is used to rich media experiences, and our new iPad Brochure app really brings the C-Class Coupé to life. Rather than having to wait for a brochure to be delivered, or read a pdf of a paper product, the new app is instant, and it shows the vehicles’ features and functions in attention-grabbing ways.”
Comparison of engines and variants
Using the application, the user can compare all engines as well the different variants offers. This includes all versions from the top of the range C 63 AMG down to the Sport version. Apple’s neat slider function allows views of galleries, videos, images, details of every single model. The Apple iPad app will go a long way when helping a customer choosing which version to buy.
There is a configurator mode included. This neat feature allows the user to make their own Mercedes-Benz C-Class coupe with all the extras that they desire. Staff will then discuss possible deals on their newly configured coupe car.
Explanation of Mercedes-Benz features
Complicated yet excellent features are easily explained using the iPad app. This includes a report on the Intelligent Light System, where video and content helps everyone to easily understand what the feature can actually do. There are also explanations on the panoramic sunroof and more. A detailed look at the spectacular BlueEFFICIENCY technology is also available.