The story of the Mercedes-Benz star
The Mercedes star that sits atop its vehicles throughout the world is a true brand icon. Instantly recognisable, steeped in history and a true marker to the quality, reliability and comfort associated with this innovative company over the years.
All of us are familiar with the logo, but what’s the story behind the design. How did it come to be?
The story of the star (Mercedes) and the circle that surrounds it (Benz) – this represents a laurel wreath – began, completely separate from each other. On the 6th August, 1909, Benz & Cie, filed an application to have the ‘Benz’ lettering encircled by a laurel wreath. This submitted as a trademark to the Imperial Patent Office.
This symbol was formally logged with the Register of Trademarks on the 10th October, 1910. Daimler-Motoren-Gesellschaft had already filed to have the Mercedes-Benz star patented on the 24th June, 1909. This was formalised on the 9th February, 1911.
The small time differential between both car makers registering their trademarks mirrors the events of 1886, when both Gottlieb Daimler and Carl Benz both invented the car powered by the fast running internal combustion engine, independently of the other.
A quarter of a century later, the two (still competing) companies, both forged ahead by introducing their respective brand logos to their vehicles.
Finally, on 18th February, 1925, following the merger, both brands registered their new shared logo – Daimler’s star within the Benz’s laurel wreath. This was filed four months before the partnership became official on 28th June, 1926. The subsequent figurehead is what we see on the Mercedes-Benz vehicles of today.